Inoda & Sveje

More research into the principles and practice of Inoda & Sveje, as a possible brand identity brief...

These shots show the craft and quality that goes into making each of their products, something that the identity will have to represent... I also found a few images of their products being packaged, which would also be an option to consider in the overall identity and how it ties together.

inoda + sveje: knock down chair for miyazaki factory

Danish-japanese design duo indoa + sveje (kyoko inoda and nils sveje) present their newest furniture product 'knock down' chair at galleria seno during milan design week 2012. contrasting the light pine finish, dark wood arms are sculpted with a CNC router and joined with a simple side frame. the deep profile and spacious size is ideal for a relaxing moment,

Source [accessed on 22.01.13]

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More principles of the brand...


When evaluating design and products in general we do that according to a set of values, these values can be part global part cultural and part private, when working according to these values we turn them in to principles (for our own process), the principles is also a good way to distinguish one design-firm from another.




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Description:
We consider simplicity a very high value, we believe a design have to make one clear statement (and usually only one), the design principles serves as the foundation for evaluating the designs, during the design process all criteria will be evaluated according to the design principles, in a few words and ordered by rank:
-Simplicity in all aspects
-Strong statement in shape and material
-Creating an experience for the end user
-User behavioral design
-Form follow function
-Industrial production

Source [accessed on 22.03.13]