Prospectus Concept

Me and Dom have entered a pitch for the prospectus I am just backdating all the work we have done for it, we didn't want to blog anything to avoid compromising our concepts etc. We decided to run with the idea of using the syllable 'ar' from the proposed 'we are' concept. Words we included are all relevant to different parts and focuses within the uni such as We Articulate relating to tutors discussing the course inside the spreads and how students are pushed to communicate and critique each others work. Also we arrange transfers across to we arrange exhibitions etc showing the colleges passion towards creating a professional and engaging environment that stretches outside of just the studios. Other words include arch (arch over many disciplines) Argue (form reps / general student feedback and input through the college) and a few others. We felt this offered ample balance between out own concept and related well with last years publication.
-
This sheet is a documentation of the other possibilities we considered exploring before focusing on the concept stated above.