The MoMa identity is another great example of how branding can be supplied to a client and then taken to create their own unique mark. The application of the vertical text logo down the side of the page combined with coloured headers allows space for the gallery to add their own images or relevant information working with whatever is being put on at the time. This is something that I need to achiece for the Inoda & Sveje brief, the brand has to be something that can be passed on and made unique to them.
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The application of the identity is also relatively simple, as the logo can be applied and a similar approach with the addition of images and information to keep it relevant to whatever is being put on at the time.
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