Now I have decided on a more finalised logo I have developed it into a typeface. This will provide me with something to give to the brand that they can make their own. Similarly to the MoMa identity, or the AOL the typeface provides them with a platform to express their views and options through consistent branding.
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I aim to get the typeface into fontlab to start creating a fully functioning typeface, after looking back at my aims from the start of this year a fully functioning typeface was top of the agenda.
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