Vectoring Logo

After vectoring and refining the logo on the computer I started to get a better idea of how all of the sections would work together and how the typeface could form. These are some of the experiments working towards the final design. Some interesting variations but I think the simpler and more minimal aesthetics are more relevant to the work of the company.
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Another aspect of this logo that I wanted to communicate is that the minimal pallet of shapes reflects the principles that Inoda & Sveje hold so highly. The final aspect is that both of the names use a slightly different pallet of shapes to reflect the different process of each of the product designers.
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The most successful logo is the one that has the spaced out letters allowing the counters to define each letter and structure the logo. I feel this is more in the right direction, proving the brand with a far more unique mark than the last logo. Particularly with the popularity of the typeface I used on the last logo this mark says much more about the brand and could be interesting to work with on different print processes.