AOL Identity

AOL Identity by Wolff Olins

The AOL identity is another successful branding project where the brand can make it their own. The static logo works with a variety of different video ideas for the background but can still be applied in regulated printed formats. As the videos are something the brand can determine based on their clients and selected audiences it creates a well rounded and effective project.
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I can take inspiration from this project for both my typography workshop and the Inoda + Sveje projects to create a brand that can be applied across a number of deliverables but still allow each item to maintain its own individual character depending on its audience.