This was my first few days of thinking towards the brief... I realised that I needed to spend more time working on the concept rather than the design. Working at Music was a big help in that sense, when seeing people work on briefs they would spend a lot of time actually defining the problem before starting to visualise anything. Another aspect was showing the clients what was wrong with the existing designs / ideas, however I didn't feel there was much point in doing that in this case as the last concepts were strong.
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The idea I have decided to run with is 'The Fruits of our Labour' basically meaning the rewards for hard work. Felt appropriate and has an informal tone of voice that I feel the college needed.
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