New Identity Prints

After re-assessing the old identity I realised that it needed to be slightly more unique and less dull. I reapplied the typeface and changed it from the mono giving it a slightly more professional aesthetic and paired it with GT Pressura which seemed more relevant to the brand. The typeface is a slightly rounded serif making it softer when up-close and maintaining legibility when further away. I also changed the colour scheme and stocks for the identity.

Because its been such a busy day of working out how the identity will come together I will do one blog post analysing the different stages of the development.

These were the print tests that I conducted on a variety of stocks to see how the colour schemes worked together. I gave myself a limited pallet to avoid any waste of stocks and colour choices so I ended up with a more concise and contextually relevant set of samples.
—
The purple sets an interesting tone for the brand and contrasts well with their products and wood.

 These are the finalised business cards using a duplexed purple and recycled brown stock. Again the brown works with their products and sets a nice backdrop for the black ink and text on the front.
—
There are 4 different cards, one is for their products which is the normal logo. The second is for consultancy with the overlapping design reflecting the discussion with clients / back and fourth of ideas and thoughts. The final two designs are for Nils and Inoda as individual cards, using the logo but stripped back to the shapes used for each nation that created the letting.

The back is the purple stock (540gsm) with grey type to attach the identity with the rest of the deliverables which will mainly be grey and purple. The stock also contrasts well to the rough texture of the brown reflecting the refinement process that Inoda + Sveje input into their work.

 I also created the envelope design to use with their new letterhead designs. Its a simple design and the same concept as that for the logo will be applied. Depending on the nature of the lettering the envelope packaging will change, making it easier to organise the different aspects of the company.

The inside uses a the same branding as the letterheads with a purple inside section on the purple creating a nice contrast to the grey outside design. This also works well as another aspect that Nils Sveje discussed with me was the chairs only being understood when they are sat in, and the branding becomes more apparent when the envelopes are opened.

I also screen printed onto some wooden veneer to act as swing tags for the products that could be packaged up. I printed on two different kinds of wood that could be used depending on the wood used for specific orders. Again the three designs function for different means. The lined design works for the orders made by architecture firms where they are bought in bulk and the normal logo for single sales.

Finalised deliverables below...