Adopt a Northerner

This wonderful project by An&, an alumni from Leeds college of Art showcases his visit to Generation Press during his FMP. The way the event has been branded and promoted really emphasised its success, it also worked as some great promotion for both parties.

One of the main successes of this project was the playful tone of voice but really well excited both through design and high quality print, good representations of both parties. The design is beautiful, but not something I feel would be so appropriate to what I am planning, the visual direction of the project will be defined by the plans for the workshop ~ over the next few days I will work this out and plan how to progress from this point.

Source [Accessed on 29.01.13]

I want to consider how to brand my own workshop, giving it a playful informal tone of voice but something that holds some weighting and seriousness. The branding and promotion for the workshop will be posted on the internet and printed copies sent down to the college to raise interest in the event.
-
This image documents the mould created for the foiling on the cards, I'm in awe....