Ritima Identity

Ritmia Identity by Apitus
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The identity is based on rhythmic exercises at its Celia develops, the basic aim is to provoke different moods in their patients. Beautiful idea and the combination with vibrant colours adds another more character and charisma to the identity. One consideration I had for Inoda & Sveje was the textures in the specialist, high quality selected range of materials they use. Although the colour works in this identity something this vibrant might not be so appropriate to my chosen identity.
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Apitus have some other really interesting projects in their portfolio, and are a studio to consider referring back to over the rest of the module. They are based in Barcelona and have won countless awards. Their effective and simple communication of ideas is something I hope to embed in my own practice.