This wonderful shop sells very similar products to that of Inoda & Sveje, delivering what I would consider and concise and appropriate identity for the audience and products. I need to think about how I can use existing examples to inform the brand identity for Inoda & Sveje without letting my research change or influence my design.
The website is simple and effective, easy to navigate and gives a great sense of what the company is about.
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Fits well with the rest of the brand identity, works with the white open shop plan, relating the customer back to the retail environment. (another aspect I could consider for this brief / other branding briefs)
I'm particularly impressed with the printed deliverables the company offers, exquisite mixes of sans and serif typefaces. The type fits in well with the products and delivers the appropriate tone of voice for the company.
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The simplicity of the logo again works with the rest of the identity, and works on a range of different applications including web, catalogues and more.
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I need to consider how I can approach the identity for Inoda & Sveje to deliver similar messages but giving the brand its own unique 'brand aesthetic'.
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I have a set of deliverables I just need to consider how to approach the concept for the designs.
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