The Boiler Room has had great success since starting in an actual 'boiler room', and has managed to spread out of the UK to other locations across the globe. The identity is simple and versatile, with the highlighted style text applied across a variety of different backgrounds but still manges to maintain the brand image. This adaptability to work with other nights is something I want to consider when creating the Audio Doughnuts Identity.
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The audience is similar to that of Audio Doughnuts and there is a lot that can be taken from how the night communicates. It works on an invite basis and all the flyers are E flyers saving on costs for the night and opening up new possibilities of colour and exploration of the screen for promotion.
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The logo is applied across imagery and used on a large screen in the background of the nights, fitting with the understated aesthetic of the location. Considering all these options opens the brief up to a broad range of applications, I will do more research into the existing brand and see what other deliveires can be defined.
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This Scribd document references different flyers / application of the logo and looks at how the brand communicates across a variety of platforms.
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