Plow Identity

Plow Identity by Perky Bros
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Perky bros have a beautiful website and outstanding branding and identity projects across a variety of clients and audiences. The quality of print within their work is obvious through each project and the communication to each set of clients and audiences is consistently well constructed. This project in particular seemed relevant to my Inoda & Sveje brief given the application of the logo, softening it across business cards by de-bossing it rather than printing it full colour.

The logo type draws inspiration from its agricultural namesake with stencil lettering and recycled symbols but rejuvenates its self through its sharp and effective quality. Working with a neutral colour pallet drawing textures and quality from the choice of stocks makes this identity stand out from its competitors.
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The duplexed white and brown paper work in unison not overpowering one another but again reinforce the colour pallet the studio produced for the brand. I need to reflect similar principles when creating the identity for Inoda & Sveje.