This visual identity was created for a two day event in Paris, a unique pop up event and two small villages of shipping containers were created. The event was at the centre of the city wide design event, and the identity created by
Werklig, a brand design agency, worth checking out for other brand communications research.
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The identity was created based on Marine flags, with constructivist themes running through the colours, appropriate to the event. The identity is beautiful and works in unison with the event. Also its application across different mediums is consistent high quality, the colours are consistent across the print / tote bags and larger applications such as the shipping containers.
The two one format for this publication gives it an immediate impact from other more standardised publications. Also the colour scheme and interesting typography works well with the design theme and colour pallet of marine flags. The bottom set of waves represents the river (setting for the event) and the top represents three steps. A more indepth description of the project can be seen
here.
The application of the identity is something to reference when considering other applications of the shapes we are creating for the yearbook. Particularly at D&AD but also when thinking about the end of year show and studio space.
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