I decided to use a serif typeface (century) as the sans serif I was using didn't work with the logo or particularly communicate the companies principles to the standard that I wanted them to.
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The images below show the plates before they have been left in the solvent that exposes the final embossing plate. I will go back down to Vernon street tomorrow and print off some practice designs. Really happy with how they look at the moment and its good too see the designs getting closer to their final forms. The choice of stock will play a large role in the identity, I want to keep a minimal / neutral colour pallet to communicate the companies ethics and products.
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The identity I am creating is specifically for the product side of the company and not related so much to the medical and consultant side that Nils Sveje spoke to me about. I want to keep him in the loop with what I am doing and see what he thinks about the designs. I may however leave this until I am closer to the printed card to give a true representation of the print quality that I aim to achieve.

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