Ollo Brand Creation

Ollo by Biblioteque
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The experiences that biblioteque create through their design is amazing, showing how design (across multiple platforms) can create interesting experiences. In this case a branding project for a company called Ollo, a telecoms brand providing its clients with high speed internet. The identity is simple playing on the idea of one line of communication supporting the internet service, communicated through the multi coloured line that creates the logo and most of the brand identity.
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The logo was developed further by adding an interactive and engaging element altering the experience the customer goes through when using products or brand deliverables. The logo is completely interactive allowing the user to play / distort and manipulate into their own forms then when they have finished it returns to its previous state. This idea of engagement creates a different and new experience that I feel is particularly important with branding. A brand should be something that engages its user rather than a stagnant visual identity.
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These images show a user playing with the ipad app biblioteque produced as part of the campaign. This simple aspect of playing with the logo also creates other brand marks that can be applied to packaging and printed or screen deliverables.

 

Example of applying the logo and shapes created through playing and distorting it into interesting shapes...