Wood Research

I want to create some sort of concept for the identity using woods, rather than using the natural patterns created with wood I wanted something a bit less direct and obvious. When searching for books in the library there was one mysterious item that was not noted as a book or even numbered. When I asked this amazing box of loads of beautiful and different woods emerged! Although there isn't a huge amount of writing its good to see how each woods feel / how much they weight and all of their wonderful traits. I also really like the aesthetic that is created from the old paper and typewriter style lettering!

The colour spectrum created from what is essentially one family of materials is amazing. It has not only opened my eyes to the process that Inoda & Sveje undergo choosing their favourites and selecting them for products, but also the possibilities for signage at the end of year show. I was also thinking about extending the Inoda & Sveje brief into some form of proposed exhibition. I will finish off the identity by the end of this week and decide whether I want to pursue this idea or not.