Audio Doughnuts Logo Development

The logos all play on the idea of sharp edges and the clean sharp noises that the label creates. The type is all custom and provides me with an interesting route to explore interesting colour pallets and designs.
—

Although the design needs a lot of refining I am going to run with this style of typography and start developing it and applying it to products. The S is a bit of a funny character, that is the main letter that needs reworking but I feel the potential is there to create the rest of the typeface. I want to keep it a mainly typographic identity using colour and print to brand the label / night.