Brand Communication

I wanted to look at some other brands that represent similar qualities and principles to show how I intend on progressing with the re-brand for Inoda & Sveje. These identities all stem from similar practices and represent a quality of work that I hope to embody in my own practice. These designs say a lot about what I want to be a designer, the design is all there for a reason and avoids clichés and trends, this again is something I aim to practice in my own work.

Design By HeyDays [source ~ Accessed on 22.03.13]

Blokk provides full architecture and interior design services. The identity represents a physical relation to the subject matter using the casting of light and shadows to create typographic landscapes. This represents the brands existing principles allowing their design to fit into their environments. This is also something I will have to consider when I create the identity for Inoda & Sveje. Where will their products go, who are their audiences and how can I communicate the brand to them?

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A full range architecture company that work on both public as well as private housing, founded in Ålesund 1966. This identity is visually more in the direction that I want to go with this brief, I will start working on symbols for the brand and experimenting with production methods. Overall a wonderful and exciting brand communication that lets the work of the company speak for its self, without the visual identity overpowering it. Again the design is by Hey Days

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Publications by Main Studio in Amsterdam ~ [Source accessed on 22.01.13]

 Although these samples of work are not specifically identity they communicate to the same audience as those Inoda & Sveje direct their customs. The high quality, minimal aesthetic has an audience who are willing to pay for design, understand and finally appreciate it. This quality has to be reflected through the identity or it will fail to communicate the rest of the brand.

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 Design by Mind Design ~ Source [accessed on 22.01.13]

 This is something I have blogged before but I seem to keep coming back to. The visual concept is based on the marks that architects use in their drawings to reference specific materials or aspects of buildings. This simple yet wonderful identity communicated a lot about the brand and would be achieveable on a relatively low budget utilising different stocks to create a vivid and interesting brand identity.