I have been working on the logo development for Audio Doughnuts trying to imply the electronic aesthetic of the label. The initial ideas are far from perfect but could provide a nice platform to produce a typeface unique to the brand, emphasising its unique positioning in the market. It doesn't work as a logo at the moment but with some re-working and development it has the potential to be a bold and unique symbol for the brand.
I started with the O because I felt with this typeface it held a lot of the character for the rest of the face. Also many of the ideas are easily transferable to other letters in the face.
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I will continue to develop these ideas in my sketchbook and do a longer post when I have made more progress on the typeface. I also need to discuss it with Dom and see how he feels about the approach I have taken with it.
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