Logo Development

After speaking with Andy yesterday he gave me some positive feedback about the progress with the brief. He did however suggest that the logo was a bit bold and didn't necessarily reflect the stripped down aesthetic of the brands products. I decided to redraw the logo a few times thinning down the stems and shortening the ascenders and descenders. He also noted that keeping it lower case might be more approachable, this was something I experimented with on paper. When I am happy with the design and have made the logo far enough away from the original typeface I will draw it up on illustrator and start applying it to deliverables.

We also discussed how the logo could be applied to create a similar aesthetic for icons. This would work well as the brand focuses on other products and could be a simple way of refering the different focuses. Also as they do a lot of concept products another catalogue to document these could expand the deliverables.